85% of Shampoo is Water
- Head and Shoulders ships ~6,000,000 gallons of water around the world annually
- ~30.84 billion shampoo bottles are sold in the US each year. Thats ~450,000,000,000,000 gallons of water being shipped.

Shipping products that are mostly water poses a significant sustainability issue.
- Higher Emission
- Ineffective Resource Use
- Increased Packaging Waste
- Local Water Depletion
- Lost Efficiency
Lets Dive Into Head & Shoulders
Life Cycle Analysis

How Do We Improve Shampoo?
The Idea: By Using Shampoo Concentrate & Endlessly Recyclable Packaging

How to use:

Head & Shoulders Vs. Sotalja
Comparing Carbon Footprint kg CO2 equivalent for each LCA step for 1 bottle

The average person uses around 11 shampoo bottles every year.
Per person, that is ~1.7 gallons of water shipped around the world every year for shampoo.

Lets Dive Into Sotalja
Life Cycle Analysis

Branding

Technical Drawings For Manufacturing



Final Design



