Sotalja

85% of Shampoo is Water

  • Head and Shoulders ships ~6,000,000 gallons of water around the world annually
  • ~30.84 billion shampoo bottles are sold in the US each year. Thats ~450,000,000,000,000 gallons of water being shipped.

Shipping products that are mostly water poses a significant sustainability issue.

  • Higher Emission
  • Ineffective Resource Use
  • Increased Packaging Waste
  • Local Water Depletion
  • Lost Efficiency

Lets Dive Into Head & Shoulders

Life Cycle Analysis

How Do We Improve Shampoo?

The Idea: By Using Shampoo Concentrate & Endlessly Recyclable Packaging

How to use:

Head & Shoulders Vs. Sotalja


Comparing Carbon Footprint kg CO2 equivalent for each LCA step for 1 bottle

The average person uses around 11 shampoo bottles every year.

Per person, that is ~1.7 gallons of water shipped around the world every year for shampoo.

Lets Dive Into Sotalja

Life Cycle Analysis

Branding

Technical Drawings For Manufacturing

Final Design